Cowies/Digital Marketing

The Brief

Project Overview.

Project Overview: Cowies Fun Fairs embarked social marketing project involving creating and implementing a strategic plan to promote the funfair through various social media channels. The goal is to build awareness, engage the target audience, and encourage attendance at the event.

Proposition Development.

Proposition Development: Cowies Fun Fairs offers more than just rides; it’s a transformative carnival journey. Our proposition centres on creating a magical world, accessible to all. Whether you’re new to the fair or a frequent visitor, Cowies promises a same-day setup and a range of delightful experiences. We understand our audience—enthusiastic individuals seeking to add joy and excitement to their lives.

Content Marketing

Your content is what populates your website. Your blog and other pieces like eBooks and guides fall under this category, as well as your graphics,interactive tools, and videos.

SEO (Search Engine Optimization)

Search engine optimization, or SEO, is the practice of optimizing your website and its content to increase your chances of appearing in search engine results pages.

Social Media Marketing

Social media channels, such as Twitter, Facebook, and LinkedIn, provide a platform for individuals, organizations, news distributors, and businesses to follow each other’s online activity, engage in virtual conversations, and share content.

Native Advertising

Native advertising often refers to boosted social media posts on platforms like Twitter, Facebook, LinkedIn, and Instagram. It also includes pay-per-click or PPC ads, such as Google search ads.

Ad Retargeting

While traditional advertising is considered an outbound tactic, digital marketing provides marketeers with data to better target customers. With retargeting technologies, you can deliver ads directly to individuals who have previously visited your website.

Email Marketing

As the communication channel of choice for most businesspeople and used by the majority of internet users, email is a powerful tool you can leverage to reach members of your audience directly.

Digital Marketing Services

Annual overall gate taking up 30%